Originally published by Road & Track.

Enzo Ferrari strides through the crowd in a scarlet blazer and jet-black sunglasses. Between a 335 S and a Ghia-bodied 375 MM, we shake hands, standing in one of the few spots in this slice of Palm Beach that is unoccupied by a classic Ferrari. Before the cameras roll, he steps aside. Something must go.

"That is Enzo," he says, swapping his dark shades for thick-rimmed eyeglasses.

Enzo Anselmo Giuseppe Maria Ferrari, that is, who famously wore sunglasses in countless photographs and interviews during his later years. His grandson, Enzo Mattioli Ferrari, was born six months before the Ferrari founder died in 1988. Not with the passage of 37 years, four generations of supercars after the F40, Michael Schumacher’s F1 run, Ferrari going public, a Dubai theme park, an SUV, and an upcoming EV has the shadow of Enzo, Sr., ever faded. The company's pulse, and the family blood that still runs it, beats from one heart—the man from Modena in the dark ties, crisp suits, and black sunglasses.

"My mom decided to call me Enzo after him. [The family] were all expecting something emotional, a big moment, and they answered, 'That's a good choice, short name, easy to remember,'" he says at the Cavallino Classic, a series of all-Ferrari car shows that started in Florida 32 years ago. “Just to give you the sense that we treat it normally.”

Bearded and well-tailored, Enzo is a classically good-looking Italian man from a place that just happens to build the most exciting sports cars on Earth, where he says "No one treats me differently." Yet this man from Modena—along with his younger brother Piero Galassi Ferrari and their mother Antonella—stands to control a portion of a nearly $10 billion fortune from his grandfather Piero, who, since 1969 and after Ferrari's 2015 IPO, owns a 10-percent stake in the automaker. With his grandfather’s position on Ferrari's board and product development committee, Enzo stands in a circle of influence on the super-luxury car market and bears a name of royalty that hardly exists anymore in modern industry, let alone Italy. Ferruccio Lamborghini's son and grandchildren play with hotels and wine. The Maserati brothers sold their shares in the 1930s. Alfa Romeo has become a glorified subsidiary of Jeep. The Ferraris still have a say at Ferrari.

Enzo’s name did not instantly grant him full access to the kingdom. Enzo was a marketer at Philip Morris for five years before working for Ferrari in product development, when the team was about to debut the Monza.

"The idea—and I remember perfectly it was Sergio Marchionne's idea—is that he saw a 750 Monza in the Ferrari Classiche department and said, 'Why don't we do a barchetta?' It sounded like 'Well yeah, sure,' and then we did a barchetta," he says. "He really loved the brand, he really understood the company values, and it was great to work with him. Sometimes he was the toughest boss you could possibly have."

Enzo's family, as they watched him prove himself by earning an MBA and managing the family's private equity firm, had their own rules. Piero and his father, Giacomo Mattioli, did not want him racing.

“I always dreamt of becoming a professional driver and then my grandfather and my father said 'On which budget?' So, that was gone. That was a smart decision from them.”